Summit

A user-centered shopping experience designed to simplify product selection and improve the shopping journey for outdoor enthusiasts.

Research

Ideation

UX Design

UI Design

Role

Figma

Photoshop

lllustrator

MidJourney

Tools

2023

Year

8 weeks

Duration

Spanish

Language

In a Nutshell

Navigating the Outdoor Gear Maze

This UX case study explores the design and development of Summit, a Camping Supplies Store App built to enhance the online shopping experience for outdoor enthusiasts. The app streamlines product discovery, comparison, and purchasing, offering users the tools they need to make informed decisions while helping the company increase conversions through a more intuitive and engaging platform.

Understanding the Problem

For outdoor enthusiasts, selecting the right camping gear can be overwhelming due to the sheer number of options, lack of detailed comparison tools, and scattered product information. This often leads to frustration, poor purchasing decisions, and lower customer satisfaction. On the other hand, camping supply businesses face the challenge of effectively guiding customers through their buying journey, ensuring they find the right products without abandoning their carts due to indecision or frustration.

Defining the Solution

Summit offers a seamless and user-friendly shopping experience with features designed to assist both customers and the business:

A product comparison tool that enables users to evaluate specs, prices, and reviews side by side.
Personalized recommendations based on user preferences and previous searches.
Detailed product information that includes images, user-generated content, and expert reviews.
An intuitive checkout flow, reducing friction in the purchasing process and increasing conversions for the company.

Process

The design process for Summit followed a user-centered approach, leveraging research, iterative prototyping, and usability testing to create an intuitive eCommerce experience. By combining qualitative and quantitative research insights with structured design methodologies, I developed a solution that balances business goals with user needs. The process encompassed research, defining user flows, wireframing, visual design, and high-fidelity prototyping, ensuring a seamless and engaging shopping experience for outdoor enthusiasts.

Research & Discovery

To set a clear direction for the project, I conducted thorough user research to understand the needs of both the customers and the business. The research included:

User interviews with outdoor enthusiasts to identify pain points in their shopping experience.
Competitive analysis of existing camping gear eCommerce platforms to find usability gaps.
Surveys and quantitative research to gather broader insights into customer behavior and decision-making patterns.

This stage helped define two primary user personas—the casual camper and the experienced adventurer—each with different needs, shopping habits, and decision-making processes.

Defining the Experience

With the research insights in mind, I focused on shaping the structure and user flow of the app. This included:

Mapping the user journey, ensuring a seamless navigation from product discovery to checkout.
Wireframing key screens, starting with rough sketches before moving to mid-fidelity wireframes.
User testing on early prototypes, refining the app’s core functionalities to improve usability and efficiency.

Visual & UI Design

Once the core structure was validated, I developed the brand identity and UI components for the app:

Designed a logo that reflects the essence of adventure and reliability.
Created a UI kit to maintain consistency across the app’s interface.
Established a clean and modern visual style, ensuring an intuitive and aesthetically pleasing user experience.

High-Fidelity Prototype & Testing

The final stage involved developing the high-fidelity prototype, which included all core features and user interactions. This prototype was tested with real users to validate the design decisions and identify potential refinements before final implementation.

Final Design

To showcase the final outcome, I created a prototype flow recording, demonstrating how users navigate the app, browse products, and complete a purchase. This recording highlights the smooth interaction flow, intuitive navigation, and engaging design choices that enhance the overall user experience.

Conclusion & Key Takeaways

Designing Summit was a valuable experience that strengthened my UX/UI skills across multiple areas:

I deepened my understanding of eCommerce UX design, particularly in optimizing the buying journey for both customers and businesses.
I refined my user research techniques, ensuring design decisions were based on real insights rather than assumptions.
I gained hands-on experience in building a full product journey, from research to prototyping and testing.

This project allowed me to explore the intersection of business goals and user needs, ensuring a well-balanced design that benefits both parties. While the app remains a concept, the insights gained from this project will inform my future work in eCommerce and digital product design.

Challenges & Insights

While the MVP successfully addressed the core problem, there are opportunities to enhance Sonexus further. Future iterations could include advanced matchmaking algorithms, event listings, and deeper community features to strengthen musician connections.

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